Prompting Gets Too Much Credit
We keep treating prompting as the measure of AI skill because it is the easiest part to see. The real advantage sits underneath: bringing the right context, applying judgment, knowing the domain, and framing the problem well enough that AI is solving something worth solving in the first place.
Everything Matters. That’s the Problem.
Companies rarely struggle because they lack good ideas. They struggle because everything becomes a priority, and real strategy requires the discipline to decide what gets attention, what gets delayed, and what disappears entirely.